You've come too far to still be doing everything alone.
blushHoney helps businesses build the structure, systems, and brand presence needed to grow without burning out.From strategic operations and executive partnership to brand identity and visual systems, I help turn ideas, goals, and growing pains into practical, sustainable solutions.
Explore how we can work together:
Meet Lexi
Strategic Operations Partner, Fractional Chief of Staff & Brand Designer
I started at 17 with no real plan and a lot of determination. No college degree, no roadmap. Just a willingness to figure things out and a brain that was wired for building structure, solving problems, and making things work long before I had a title for it.
Over the next nearly two decades I worked my way from receptionist to Executive Assistant to Chief of Staff to Operations Leader. I've supported C-suite executives, led EA teams, managed workplace operations, and built processes from scratch in industries ranging from recruiting and finance to environmental services and tech.
Along the way, I started taking on the design work too. Not because it was part of my role, but because I could see the gaps. A process is only as effective as the experience surrounding it, and I found myself building the presentations, websites, brand identities, and visual systems that brought ideas to life.
blushHoney is where all of it lives now. The operational brain and the creative one. Turns out they were never that different.
When I'm not working, I'm a mom to three kids, a birder, and an artist who splits her time between Procreate and pencil sketches.
If you're looking for a partner who can bring structure to the chaos, build what doesn't exist yet, and help move your business forward, I'd love to connect.
Strategic Operations &
Executive Partnership
You're good at what you do. Really good.You've built something successful, but growth has a way of creating complexity. Priorities compete for attention, processes start showing cracks, and suddenly you're spending more time managing the business than leading it.Maybe it's the inbox. Maybe it's the projects that keep stalling. Maybe it's the systems everyone works around because nobody has time to fix them.That's where I come in.I've spent over 15 years helping leaders create order from complexity. Building processes from scratch, clearing the noise, managing priorities, and making sure the important things actually get done.I'm the person people call when things feel stuck, scattered, or harder than they should be. The one who takes a complete dumpster fire and hands back a blooming garden.You don't need a full-time hire. You need someone who already knows what they're doing and can hit the ground running.
"I was looking for a unicorn and found it in Lexi." — Chuck M., CEO"Lexi is incredible at taking something bare bones, or even a complete dumpster fire, and turning it into something professional, polished, and ready to go." — Shani O., Compliance Executive
How We Partner
This partnership is likely a perfect fit if you need high-level strategic execution, not a punch-clock.I can step in to build and refine processes, keep projects moving, create accountability, coordinate cross-functional work, and bring structure to the areas of your business that are slowing you down. When needed, I can also manage the day-to-day details, from inbox and calendar management to meeting coordination, correspondence, and document creation.In short, I focus on whatever is consuming your time and attention so you can focus on leading the business.What's included in my packages is flexible and depends on your unique needs. If we need to lean heavily into your inbox this month and dial back on other tasks, we can adjust on the fly. You get a dedicated partner who can adapt to what's happening in your business, without the overhead of a full-time hire.This probably isn't the right fit if you're looking for a personal assistant, someone to handle phone calls, sales support, dining reservations, catering, lunch orders, event planning, or workplace management.
Pricing
Pricing starts at $3,300 / month. Engagement pricing is customized based on scope, level of support, and business needs.
The Executive Partnership
Who this is for: Founders and executives who need a trusted partner to protect their time, manage priorities, and keep important work moving forward.What this typically looks like:
Inbox & Calendar Management: Protecting your focus and making sure the right things get your attention.
Executive Coordination: Managing meetings, correspondence, documents, and the day-to-day details that keep the business moving.
Priority & Workflow Management: Bringing structure to competing priorities and creating systems that reduce friction.
The Operations Partner
Who this is for: The business that's growing, but whose systems, processes, and team workflows haven't quite caught up.What this typically looks like:
Project & Initiative Management: Creating accountability, tracking progress, and keeping key priorities moving forward.
Software Clean-Up: Getting your team's tools (like Slack, Confluence, Google Workspace) organized so everything is in one place.
Operational Coordination: Acting as a central point of coordination to reduce bottlenecks and keep communication flowing.
The Fractional Chief of Staff
Who this is for: CEOs who need a trusted strategic partner to turn high-level vision into executed reality and drive organizational alignment.What this typically looks like:
Full Support & Ops Integration: Merging complete daily administrative protection with backend operational control.
Leadership Alignment: Running your executive meetings, building agendas, and tracking accountability across your team.
Special Projects: Taking direct ownership of big, cross-functional company projects from the initial idea to the finish line.
Strategic Advisory: Acting as a trusted sounding board to test out business ideas, plan future hires, and navigate big changes.
Project / One-Off Work
Need a specific project handled without an ongoing retainer? Let's get it done.Whether it's process documentation, systems cleanup, workflow design, project coordination, or tackling an operational roadblock that's been sitting on your to-do list for months, project engagements are available on a customized scope basis.
Not sure which option fits your business best?
Reach out and we’ll figure it out together.
Structure & Identity
Most business owners hire an operations expert to create structure behind the scenes and a creative agency to shape how the business shows up in the world. The result? The systems and the brand often evolve separately.Because of my background, I bridge that gap. The way a business operates and the way it presents itself should tell the same story.For Standalone Projects: If your operations are already running smoothly but your brand no longer reflects who you've become, I offer dedicated brand identity packages designed to bring clarity, consistency, and confidence to how your business shows up in the world.For Retainer Partners: I naturally bring a design perspective to the work we do together, whether that's presentation decks, onboarding materials, internal documentation, client-facing resources, or other touchpoints that shape how your business is experienced.
Brand Design Support
I believe your brand should feel like coming home to yourself. Design isn't decoration. It's recognition. When it's done right, the right people understand who you are before you ever say a word.
I don't make work that isn't authentic. I don't make work that isn't intentional. And I don't let you settle for something that almost feels like you when we can find what actually does.Your brand should be so specific, so alive, so undeniably yours that it stops the right people in their tracks.That's what I'm here to make.
Past Creations
A curated collection of intentional identities, built from the inside out.
Mini Brand Kit
Dana Kelm
Dana got married and needed her whole brand to follow. I updated her logo, designed postcards and mailers, and wrote the copy too, including a few catchy lines built around her new name.
Logo Design
Thrifts & Treasures
A client with an antique thrift shop needed a logo that could live everywhere: business cards, his website, and eventually a sign outside when he opens his doors. I know his style well, so I skipped the brief and went straight to the vibe. The ornate detailing and gold tones do exactly what a good vintage logo should: make it feel like it's always existed.
Brand Kit + Web Design
eaCurious Coaching
A career coaching company needed more than a logo. They needed an identity. I built the whole thing from the ground up: the company name, color palette, typography, logo system, and website. When you hand someone a brand that feels completely like them on the first try, you know you got it right.
Full Brand Kit
House of Seraphyne
A metaphysical shop owner had a name, a feeling, and one specific request: there had to be a dragonfly. I sketched it by hand, built the typography around it, and developed two logo variations in a deliberate black and white palette. From there the brand expanded into an Etsy shop, banners, and a full website build. Some projects ask you to tap into something deeper. This was one of them.
Design Services & Pricing
The Brand & Visual Systems Blueprint
Starting at $3,000You're established, you're growing, and your brand no longer reflects the business you've become. This package builds out your complete brand identity and the systems around it so you and your team can create content confidently without starting from scratch every time.What's Included:
• Custom Brand Identity (primary logo, secondary logo, and brand sub-marks)
• Core Typography Set & Custom Color Palette
• Library of 15 fully editable custom Canva templates for social media
• Branded Client Welcome Guide or Services PDF template
• Branded Slide Deck or Presentation template
• Recorded training walkthrough so you know exactly how to use everything
The Core Identity Kit
Starting at $1,500You're new, evolving, or stepping into a new chapter, and you need a foundation that makes you look like you've been doing this for years. Clean, intentional, and completely yours.What's Included:
• Custom Brand Identity (primary logo and secondary logo)
• Core Typography Set & Custom Color Palette
• Basic Brand Style Guide
• Library of 5 core Canva templates for social media
• Digital Business Card or Email Signature design
Every business is different.
If you're not sure which package is the best fit, reach out, and we'll figure it out together.
Let's Connect
Whether you have a detailed vision, a challenge you're trying to solve, or a sense that something isn't working the way it should, we can figure it out together. I'd love to hear from you.
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